Author Archive

The 3 Most SEO Friendly Platforms for Your Ecommerce Website

When it comes to selecting a platform for your ecommerce site, you have a multitude of solutions to choose from. You need to compare different system features such as initial and ongoing costs, variety of store design options, ability to grow with your business, and quality of ongoing support....Read More >>

Why do so Many SEO Campaigns Fail

Because search engine optimization (SEO) campaigns contain so many moving parts, they frequently fall short of expectations, and sometimes have to be written off as a complete failure. SEO campaigns fail for a variety of reasons, the most common of which can be traced to unrealistic expectations,...Read More >>

5 Strategies to Improve Your Local Search Rankings in 2015

Despite the many changes that Google has introduced to its search algorithm in 2014, there are still a number of highly effective SEO techniques that are working now and will continue to work in 2015. Good Enough Content is no Longer Good Enough Content is truly King, and is unlikely to be...Read More >>

How to Supercharge Your Lead Generation Efforts with Guest Blogging

Guest blogging is an effective marketing tool that can drive traffic to your business website, grow your brand authority and reputation, and build a loyal audience of readers eager to follow and learn from you. As if that’s not motivation enough to start pounding away at your keyboard, guest...Read More >>

3 Reasons Why Keyword Research Still Matters

Despite the introduction of semantic search technology and the effect of Google’s Hummingbird algorithm update on local search, your choice of target keywords still plays an important role in determining the ultimate success of your SEO efforts. While semantic technology is designed to draw...Read More >>

Reach More Customers with Facebook Local Awareness Ads

True to its word, Facebook has delivered on its promise to support local business marketers by providing more effective advertising solutions: the Local Awareness ad option. The latest offering from Facebook will enable local business owners to create ads that target users within a designated...Read More >>

3 Compelling Reasons for Choosing High Search Volume Keywords

Keyword selection is one of the most important determinants of how successful your SEO efforts will be at driving targeted traffic to your website. Pursuing the wrong keywords may deliver insufficient traffic or even worse, the wrong kind of traffic. That being said, what exactly are the...Read More >>

How to Add Real-Time Event Marketing to Your Social Media Plan

Think back to 2013’s Super Bowl XLVII at the Mercedes-Benz Superdome in New Orleans. A dazzling halftime show led by Beyoncé and her special guests Kelly Rowland and Michelle Williams has whipped the stadium crowd and the home viewing audience into a frenzy of delight. As the last notes of the...Read More >>

Why Every SEO Considers Themselves an Expert

Whether you believe that SEO is a worthless scam or a legitimate path to online riches, there is little doubt that SEO is a huge industry. According to a report published on the State of Digital site, 863 million websites worldwide include “SEO” in their keyword terms and an estimated 105...Read More >>

Snapchat Introduces Snapcash: A Fast and Easy Way to Send Cash

Snapchat, the social networking site favored by teens and young adults, has teamed up with payment processor Square to offer Snapcash, a new way to send and receive cash between Snapchat users through a mobile device. The new mobile payment app is available in both Android and iOS...Read More >>