Author Archive

3 Top Reasons Include Retargeting with Your Marketing Campaigns

Like traditional marketing, nothing meaningful happens in the digital marketing world without a sale. All of the website visitors and Facebook followers in the world won’t add a penny to your bottom line until somebody boldly steps forward and purchases your product. Just driving traffic to...Read More >>

Three Reasons Why You Need to Avoid Custom CMS Platforms

As you surely know by now, a website is an absolute necessity if your business is going to be a competitive player in today’s digitally-oriented marketplace. This means that choosing the right content management system (CMS) from the start is critically important to both the functionality of your...Read More >>

4 Reasons to Include Negative Keywords in PPC Campaigns

The selection of negative keywords is every bit as important to the success of your pay-per-click (PPC) campaign as your choice of targeted keywords. Negative keywords act like a gatekeeper for your PPC account – helping protect you from unproductive and wasteful search queries that can drain...Read More >>

3 Ways to Boost Your Company’s Branding Through Social Media

Leveraging the power of social media is an effective and low-cost way to build your company’s brand. Social engagement allows you to nurture new and existing relationships that in turn lead to increased brand awareness, preference, loyalty, and consumer advocacy. While social media offers a...Read More >>

5 Reasons Why You Should Consider Responsive Design for Your Website

Responsive web design is all the rage among web designers these days, and with good reason. Web users are no longer limited to choosing between a bulky desktop or even the more mobile laptop. With the advent of smartphones, tablets, and wearable devices, consumers can access the Web anytime they...Read More >>

4 Critically Important Mobile Trends for 2015

The mobile revolution has practically turned the marketing world upside down in the space of a few short years. Advances in mobile technology and marketing techniques spelled new opportunities for businesses of every size and description over the course of 2014, and 2015 is already shaping up to be...Read More >>

Increase Conversions and Search Rankings with A Faster Website

It seems that everything these days is driven to speed, and website loading time is no exception. Search engine users expect and demand fast loading sites, and are just as inclined to click off a pokey, slow loading site as they are to wait patiently for it to load. The search engines are all...Read More >>

The High Cost of Low Priced SEO Services

As with many other things in life, you get what you pay for when you buy low cost SEO services. The difference is that SEO bought on the cheap usually means an inferior product based on outdated or discredited techniques that can cost you far more than if you had paid a fair price for quality work...Read More >>

How to Enhance Your Content Marketing with Social Media

Social media is all about sharing valuable and relevant content with followers and fans, so it makes perfect sense to include social media marketing in your content promotion plans. Consumers on average spend more than 25 percent of their online time with social media, which makes them a highly...Read More >>

Build Powerful Inbound Backlinks with Curated Content

It’s no secret that inbound links to your website are one of the most effective methods of improving your position in the search engine results. Quality links convey much of the trust and authority of the linking site. When this valuable link juice is passed through to your website, your rankings...Read More >>