Author Archive

How to Leverage Facebook’s Ad Relevance Score to Lower Your Ad Costs

Facebook has finally come up with some good news for social marketers exasperated with declining organic News Feed reach, increased competition for available advertising slots, and sharply rising advertising costs. The new Ad Relevance Score metric is Facebook’s answer to Google’s AdWords...Read More >>

The Pros and Cons of Using Social Media in Your Business

According to LinkedIn, an estimated 94 percent of small to medium-sized businesses use some form of social media to help increase brand exposure and stimulate sales. While social media marketing is clearly an important strategy for a great many businesses, it may not be the best fit for every...Read More >>

How to Use Social Media to Improve Your Search Results Ranking

Listening to Google spokesperson Matt Cutts talk about SEO is a lot like listening to a political speech – you have to do a lot of reading between the lines in order to make any sense of it. Consider Matt’s comments about the role of social media in influencing search rankings. In a video...Read More >>

Why a Website Development Agency is the Better Choice for Building Your Website

An online presence has become an absolute necessity for practically any business that expects to be a competitive player in today’s digital marketing world. The business website is the foundation of modern marketing strategy regardless of company size or industry served. Customers as well as...Read More >>

Effective Social Media Crisis Management

It’s a fact of life that bad news travels fast in today’s digital world, especially among the social media community. While bad things can happen to anybody, it’s the way that a company responds to a crisis that spells the difference between forgiveness and recovery or a devastating erosion...Read More >>

Analyze and Improve Your SEO Campaigns with Google Webmaster Tools

The Google Webmaster Tools suite is one of the best tools available for tracking SEO campaigns, analyzing results, and optimizing your efforts for maximum return-on-investment (ROI) – and it’s absolutely free. This powerhouse toolset allows you to view your website through the eyes of...Read More >>

Why You Need AdWords Shopping Campaigns for E-commerce Businesses

AdWords Shopping Campaigns is the successor to Google’s Product Listing Ads program, a tested and trusted means of connecting with customers and promoting your products on the Google Shopping platform. Consumers can browse among a variety of offerings in a chosen product category, complete with...Read More >>

The 5 Most Common Local SEO Mistakes that are Hurting Your Business

Many local marketers are basically clueless about SEO, and it’s not entirely their fault. With Google constantly changing the rules of website optimization an average of 600 times per year, and deliberately withholding details of the SEO factors that are used to determine ranking position, it’s...Read More >>

How Google’s Algorithm Affects PPC Advertising

Practically every website owner or webmaster has at least a basic understanding of Google’s organic ranking algorithm. This is the mysterious mathematical formula that assigns rankings in the organic search results based on how well a website scores for each of the more than 200 rankings factors...Read More >>

5 Reasons to Add Branded Keywords to Your PPC Campaigns

If your company is running pay-per-click (PPC) advertising campaigns, you probably already know the basics. Research buyer-intent keywords, offer your per-click rate bid, write a compelling text ad, create a landing page with a powerful call-to-action, and you’re almost good to go. But before...Read More >>