Author Archive

How to Measure the ROI from Your Content Marketing

The John Deere Company introduced The Furrow magazine in 1895 as a means of promoting farming machinery sales through educational articles tailored to help farmers become more successful business owners. More than one hundred years later, the magazine is alive and well and continues to help build...Read More >>

How to Increase Profits Through Social Media Selling

Social media means one thing to the general public and quite another to businesses. People get involved in social media because they enjoy socializing, while businesses look on social media as a tool for generating sales. It’s important to remember that people in general don’t like to be...Read More >>

Subdomain or Subfolder: Which is the Best Way to Structure Your Website?

The debate over the merits of using subdomains versus subfolders (also known as subdirectories) when structuring websites has been going on for a number of years. While each option has its advantages and disadvantages, you need to understand that neither the subdomain nor the subfolder is the most...Read More >>

Common Mistakes to Avoid in Social Media Marketing

Mistakes can happen to anyone regardless of training or experience. As an active social media marketer, you’re bound to make your share of mistakes and outright errors in judgment or tactical execution along the way. That’s to be expected and as long as you pick yourself back up and learn from...Read More >>

13 Techniques for Building A Responsive Email List

While Google and Facebook both play an important role in building your business, relying solely on traffic from these sources can put your company at risk. When the traffic that your business depends on is subject to the whims of a powerful third party that can shut your company down overnight...Read More >>

Effective Strategies for Implementing One-to-One Marketing

Conventional market segmentation calls for the classification of customers into separate groups based on common needs and demographics. The theory goes that promotional messages and the media channels that deliver them can then be tailored to best reach each distinct group. While there is nothing...Read More >>

Will a One-Size-Fits-All SEO Template Work for Every Business?

Search engine optimization (SEO) is a far different proposition than it was just a few short years ago. Between one Google update after another and increased competition in virtually every business niche, getting your website ranked well for organic search these days is a lot of hard work. The...Read More >>

7 Hidden Features that Enhance Your Facebook and Twitter Marketing

It’s hard to ignore the importance of social media marketing in today’s marketplace. It’s the number one place where your customers and prospects choose to spend their time. Traditional advertising channels have lost much of their power to influence consumers, who have turned to social media...Read More >>

How to Set Realistic Marketing Goals

According to baseball legend Yogi Berra, “If you don’t know where you’re going, you might not get there.” I’m not sure how this applies to baseball, but it definitely applies to your company’s marketing campaigns no matter which strategy you choose – inbound, outbound, or a...Read More >>

Three Social Media Posting Mistakes That Can Cause a PR Disaster

Social media posting mistakes can and do happen – to experienced communicators as well as to newly-minted social interns. Many of these oversights and outright errors in judgment can be handled with a minimum of fuss and little or no long-term damage. Some bloopers, however, can be absolutely...Read More >>