It all Began With a Snap We've all seen the astounding success that Snapchat has had from their upstart to all the updated features we've come to know and expect today. In fact Instagram was so impressed that they rolled out their own version called Instagram Stories. When they first...Read More >>
Business marketing today is all about the almighty image. Images can capture two-thirds more sets of eyes than text alone and generate up to 94 percent more views. But here is the kicker - images only work in your marketing favor when they are high quality. A high quality, compelling image can...Read More >>
Digital marketing is becoming an increasingly crucial part of effectively promoting a business. It dominated at this year's CES, which took place in Las Vegas at the beginning of January. As always, a variety of technological innovations and developments were explored during the show's panels and...Read More >>
Developing a marketing campaign today simply must include mobile - it is no longer an optional add-on but an essential requirement. From the ever-shifting sands of Google's mysterious algorithm to the well-documented migration of customers away from laptops and towards smaller-screen devices, there...Read More >>
Social media by itself is one of the greatest - possibly the greatest - marketing tool ever invented. But social media combined with smart phone apps is sort of like nirvana for product marketers....it just takes the whole concept of using social media to drive customer engagement and sales to a...Read More >>
