// Internet Marketing
Orange County’s Best Choice for Internet Marketing Service
An effective Internet marketing strategy is the best way for companies to reach their target market and establish their brand while gaining market share for products or services. Today there is a great deal of competition to achieve the top search engine ranking position (SERP). Therefore, it is essential to have an innovative marketing plan with several cutting edge strategies. At Digital Eye Media, we will provide you with a customized marketing plan that is tailored exactly to your needs because we understand that each business requires a different strategy to set them apart from their competition.
Social Networking Platforms
Facebook has quickly become the most influential social networking site online. With almost one billion active users on Facebook, it is essential to establish a business fan page in order to reach out to and engage your target audience. The term “Like Us on Facebook” has swept the world and is an essential part of many new Internet marketing campaigns today to gain fans on Facebook. Three more ways to establish a presence on Facebook are creating a Facebook Business Page, Facebook Ads, and Sponsored Posts. However, one of the most effective Facebook marketing strategies is to create a Facebook Promotional Campaign to gain likes, fans, and a greater online presence.
Embedding your YouTube videos on a Facebook business page keeps viewers engaged and is an excellent opportunity to show the benefits of a product or service. Today more viewers are gaining an increasing interest in videos and preferring to watch short videos instead of reading pages of content. YouTube has become the world’s second largest search engine only to Google for this exact reason. It is essential for your business to have a YouTube channel which has a series of high quality videos.
However, you do not need to spend thousands of dollars to have these videos professionally produced. All that you need is a good camera with a clear audio feed. Be sure to brand your video with a high-resolution company logo, call to action and value proposition. Also, request for viewers of your videos to subscribe to your YouTube channel to help further increase the online community around your brand. One final strategy to reach your desired target market is to setup an ad or a sponsored video campaign.
Twitter has grown into a measuring tool for movie releases, concerts, sporting events and product launches. Twitter is the first social networking platform that enables famous celebrities and the everyday individual to engage in direct communication. Many major brands are using this social media channel to reach out to their customer base and communicate with individuals. However, there are still millions of businesses that have yet to take advantage of this social media-marketing channel. Businesses that are using Twitter are able to engage and interact with their customers and potential customers directly, by giving them a mention, a discount, or a simple thank you. Failing to capitalize on this media avenue can be the difference between missing opportunities to increase your revenue and not taking advantage of trending media in your industry.
Once social media accounts have been set up, quality content along with compelling video should be marketed to niche-related fans for the best response. Keeping the content relevant, fresh and actively engaging is a way to keep users coming back for more.
Twitter has grown into a measuring tool for movie releases, concerts and even during product launches and is being leveraged by major brands to measure success or failure. However, there are still millions of businesses that have yet to take advantage of this social media marketing channel, Business who are using Twitter are able to engage and interact with their customers and potential customers directly, by giving them a mention, a discount, or a simple thank you. Failing to capitalize on this media can be the difference between missing opportunities to increase your revenue or not knowing what is happening or what is hot in your industry.
Link building is an excellent way to increase your brands rank and visibility across all search engines, Link building is a proven way to increase websites authority. Search engines give credit and authority to brands that have mentions on relevant destinations with a strong following. Education and government back links tend to provide a higher quality score with the major search engines, but just like every link, relevancy plays a major role. The Google Panda and Penguin algorithm updates have made sure of that. These two updates have created deindexing and penalizing of many websites for using low quality links and attempting to game the system. Once a link is earned, overtime, that link if placed on a quality, relevant and authoritative destination can assist your website to rank higher than your competitors.
Using an SEO Management Company
With the search engine algorithms constantly being updated and new marketing strategies emerging, such as mobile marketing, many companies realize that an effective Internet marketing campaign can be the difference from growth and losing revenue. Investing part of your businesses marketing budget in Search Engine Optimization (SEO) will provide you with years of profits and growth. Internet marketing is long-term investment unlike a television commercial, print campaign or pay per click (ppck) campaign. The minute you stop paying, the commercial stops running, the print ads stop being delivered and an inbound link to your website disappears from the Google search results page. Once these ads stop running the viewer will not remember your company. This is the most important reason why SEO is by far a more efficient way to allocate your company-marketing budget.
When executed correctly, an effective marketing campaign will continuously drive traffic to your website and help increase revenue for your business. At Digital Eye Media, we are a professional Internet marketing and full-service SEO agency. Our team has a successful and proven track record of driving potential customers to business websites and increasing revenue. Some of our past clients include: Golden Spoon, Motorola, Round Table Pizza and more. Digital Eye Media provides services such as:
Search engine optimization (SEO) search engine marketing, Custom website and mobile app development, Social media marketing campaigns, Brand development, Content development and Graphic design. Our Internet marketing solutions are effective, cutting-edge and custom designed to meet your company’s needs. Heard enough? Give us a call or send us an email today. We are here to help.
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