// News

I previously wrote about how bands were kicking ass at using social media and how your brand or business could take note of it—but what if you’re not an influential rock band and need to find your own social media strategy? All of us strive for something when it comes to music, whether it’s performing…

Bands have always been one to push new ideas whether it comes to music or other art forms but over the years, they’ve constantly pushed the envelope on the adoption and execution of social media. Any business or brand should take note on what these groups are doing in the online space, they’d be jealous….

Twitter is quickly shaping up to be a powerful force in the social media world. Today, its building up its core service by absorbing a commonly used Tool; The Tweet Button. Often left to third party services and some clever HTML, it’s being officially ‘introduced’ by Twitter making it easier for websites to get visitors…

A recent study conducted by HP Labs ties in to something I wrote recently; when recruiting followers, quality rules over quantity. This time, it’s applied to Twitter. HP Labs has performed some research and concluded that the influence a Twitter user has comes down to the quality of their followers versus the quantity of followers…

A common mindset associated with social media:  ‘the more friends you have, the higher your status.’ Numbers can show how influential you are on the web (klout score) but numbers aren’t everything. Sure, your company page may have thousands of fans—but what if they’re only there for a quick promotion just to jump ship afterwards?…

Megan Berry is Marketing Manager for Klout, the standard for online influence. She also blogs at The Huffington Post and Brazen Careerist. You can follow her on Twitter at @meganberry. You know your business can’t just wing it on Twitter, you need a strategy. But how do you get there? A lot of social media advice revolves…

For continuous World Cup coverage, check out Mashable’s 2010 World Cup Hub, which will be updated throughout the games. Who’s winning in the World Cup? There are plenty of scores and stats for that. Which teams and players are winning the hearts and minds of the Twitterverse? That’s another matter entirely. With 32 national teams,…

GMAIL USERS: We hope you’ll join the discussion over on Mashable’s Google Buzz account. With more than 9 million posts and comments in two days, Google Buzz has stormed the web like a swarm of locusts. An array of strong features, integration with Gmail and lots of press have turned Buzz into an overnight phenomenon….

The momentum, was too strong. Real-time search — and Google’s (Google) inability to beatTwitter at it — became a huge trend in 2009. Everyone wanted a piece of it, and Twitter had the goods. When you want to find out what’s happening right now, this very minute, Twitter’s search trumped Google, and Google had no…

The API (Application Programming Interface) has been an essential component for creating applications that hook into or utilize web apps such as Twitter and Facebook.  With it, developers have been able to create some amazing mashups and tools.   Some of the most helpful and oft-used applications on the web wouldn’t be possible without APIs. 1….