How To Get the Best Social Media Followers — Quality Wins Over Quantity
A common mindset associated with social media: ‘the more friends you have, the higher your status.’ Numbers can show how influential you are on the web (klout score) but numbers aren’t everything. Sure, your company page may have thousands of fans—but what if they’re only there for a quick promotion just to jump ship afterwards? This is every brand’s worst nightmare: an...
Read MoreThe Importance of Real-Time
The momentum, was too strong. Real-time search — and Google’s (Google) inability to beatTwitter at it — became a huge trend in 2009. Everyone wanted a piece of it, and Twitter had the goods. When you want to find out what’s happening right now, this very minute, Twitter’s search trumped Google, and Google had no choice but to react. Luckily for Twitter, the reaction came right on...
Read More4 of the Web’s Hottest Social APIs
The API (Application Programming Interface) has been an essential component for creating applications that hook into or utilize web apps such as Twitter and Facebook. With it, developers have been able to create some amazing mashups and tools. Some of the most helpful and oft-used applications on the web wouldn’t be possible without APIs. 1. Google Maps Google Maps is one of the hottest...
Read MoreTwitter is Not Your Average Social Network
A study conducted by Harvard Business Review reveals that most Twitter users don’t actually use the service much, or even at all. In fact, 10% of active users are responsible for over 90% of all Tweets. According to the research, conducted on a random sample of about 300,000 Twitter (Twitter) users in May 2009, 25% of Twitter users don’t tweet at all, while 50% of users tweet less than...
Read MoreFacebook’s 2010 Revenue Estimated at $710 Million
Facebook recently passed 350 million users worldwide, but the lingering question about the social network (and social media in general) is if it’s making any money. According to a report in The Wall Street Journal, the answer seems to be that at the least, revenue, if not profits, at social networking sites is starting to take off. Using data from NYPPEX, the WSJ reports that Facebook’s...
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