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At the DigitalEYE Media event on Thursday, March 31st, we were fortunate to have Kip Knight give a presentation on the basics of social media marketing. Kip is the former Vice President of Marketing at eBay US, Chief Marketing Officer at Taco Bell, and Brand Management as various positions at Procter & Gamble, among others….

In the age of the Internet, entrepreneurs and startups thrive. Some startups are looking to sell quickly while others want to make a significant impact with their business. Selling your company might be the next option to progress it you can’t handle it alone. However, selling off your company isn’t without pitfalls Take Mike Arrington,…

Is your website looking old and maybe a little dusty? Are people running from it as soon as they visit? Is your site too slow to load or does it even show up in Google? Is there any way to interact using Social Media? If you said yes to any of these questions, your site…

Social Media is very sensitive and can be equated to a magnifying glass on everything good or bad about you. If you followed the 2008 presidential race, you know how critical Social Media was of the presidential candidates as well as Palin. In light of the tragic events in Arizona, the public scrutiny on Sarah…

The web runs on words. We write for search engines, we write for people and we write to convert readers in to hopefully customers or a member of a community. Google thrives on keywords and organic content to rank and identify sites. However, it’s one of the most neglected pieces of any web site. How…

Social Media Marketing extraordinaire Dave Evans gave a keynote at DigitalEYE last Thursday to an audience of about 90 attendees. Special thanks to the staff for coordinating the event!

I had the pleasure of interviewing Dave Evans, author of Social Media Marketing: The Next Generation Of Business Engagement and Marketing yesterday. I spoke with Evans about Social Media and how it can improve any brand or business. If you want to know how to engage and generate targeted traffic for your brand, I encourage…

DigitalEYE Media had the chance to conduct an email interview with David Burch of TubeMogul. David leads TubeMogul’s marketing efforts and I talked to David about why Video has such an impact. TubeMogul made a name for itself as the De facto analytics service for measuring the impact of syndicated video across a variety of…

LinkedIn takes the traditional resume and splashes it with social networking to connect you with hundreds of thousands of industry professionals. People you would have to stake out at conferences to get a few seconds with are clicks away on LinkedIn. The only barrier between you and your next job or connection is what you…

Social media is one of the best marketing campaigns you can tap in to. If you don’t know have experience with social media or have a plan for your social media campaign, you run the risk of sabotaging any possible results you may receive from your efforts. Simplifying, interacting and tracking your return on investment…