How To Get the Best Social Media Followers — Quality Wins Over Quantity
A common mindset associated with social media: ‘the more friends you have, the higher your status.’ Numbers can show how influential you are on the web (klout score) but numbers aren’t everything. Sure, your company page may have thousands of fans—but what if they’re only there for a quick promotion just to jump ship afterwards? This is every brand’s worst nightmare: an...
Read MoreHow to Succeed With Social Media: A Brian Solis Interview
Our friend Michael Stelzner, the executive editor over at the Social Media Examiner, sat down with Brian Solis to find out how to succeed with social media. Brian is the author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web and co-author of Putting the Public Back in Public Relations. During this interview, you’ll gain some great...
Read MoreThe ROI of Social Media Marketing: More than Dollars and Cents
Augie Ray is a Senior Analyst at Forrester Research. He is a leading expert on Social Computing and social media marketing. Brands are making plenty of money in social media: Dell Outlet’s Twitter account has generated millions for Dell, the Intel Channel Voice community has decreased costs by eliminating the need for expensive in-person events, and P&G used media mix modeling to...
Read MoreFacebook’s 2010 Revenue Estimated at $710 Million
Facebook recently passed 350 million users worldwide, but the lingering question about the social network (and social media in general) is if it’s making any money. According to a report in The Wall Street Journal, the answer seems to be that at the least, revenue, if not profits, at social networking sites is starting to take off. Using data from NYPPEX, the WSJ reports that Facebook’s...
Read MoreTrack Social Media Analytics
Social media is a relatively new phenomenon, but Delicious, Digg, StumbleUpon and other social media websites have become an increasingly important source of website traffic. This also creates a massive demand for data related to social media. Where are users coming from? What topics excite them? These are questions that, when answered, can be the difference between a successful website and a...
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