The ROI of Social Media Marketing: More than Dollars and Cents
Augie Ray is a Senior Analyst at Forrester Research. He is a leading expert on Social Computing and social media marketing. Brands are making plenty of money in social media: Dell Outlet’s Twitter account has generated millions for Dell, the Intel Channel Voice community has decreased costs by eliminating the need for expensive in-person events, and P&G used media mix modeling to...
Read MoreIs social media marketing the new yellow pages?
Improving collaboration between people and between organizations is no longer optional if you want to survive in today’s hyper connected businesses world. Social media marketing (SMM) announces your presence to the world. It’s a reliable marketing trend to build your network online for success, for the world of tomorrow. SMM is about finding the right way to promote and introduce exciting...
Read MoreManage Successful Social Media Promotions
With holiday shopping in full swing, social shopping is already making a big impact. Data from Hitwise shows that downstream traffic to the Retail 500 coming from both Facebook and Twitter increased 36% and 15% respectively on Thanksgiving from the previous day. Downstream traffic to retailers grew again on Black Friday and Cyber Monday as many retailers promoted sales through fan pages and...
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