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We are often asked what exactly the term “Digital Eye” means.  As an Internet marketing company, we embrace a precise definition of Digital Eye related to our marketing vision and based on our slogan: “Others Look, We See…” The “Digital Eye” represents our “virtual organ of insight” enabling us to readily “foresee” or envision desired…

In the world of sports, “scorecards” are thin rectangular pieces of stiff, shiny paper used for keeping game records and, especially in team sports, for identifying players by name, number and position. Like their print world namesakes, digital scorecards used in social media applications can provide both long-term looks at extended programs and campaigns, plus…

The Social Media Marketing Campaign dashboard is based on the traditional business intelligence (BI) dashboard—a data visualization tool that displays the current status of metrics and key performance indicators (KPIs) for an enterprise. Dashboards consolidate and arrange numbers, metrics and sometimes Performance Scorecards (check out Part 2 of this post) on a single screen. They may…

This is a continuation of the list of Social Media Marketing Monitoring, Measurement and Analytics Tools blog that began with our June 14, 2011 posting. Collective Intellect Real Time Social Media Monitoring Tool— Social media intelligence gathering. Self-service analytics software supports both qualitative and quantitative research, providing automated semantic analytics to allow you to explore…

Executing a complete in-depth analysis of the performance of a social media campaign requires quantitative performance metrics for use in data analytics processes.   There is no one single ideal Social Media Marketing Campaign Monitoring, Measurement & Analytics tool. Though the sheer number of competing programs is immense, most of them do the same job…

With every online marketing channel and discipline, there must be tools to make the management task more efficient and effective. Social media marketing management is no different. Social media management tools can help with everything from source network connections to campaign and social content management to monitoring and measurement. While there are numerous tools that…

The market for social media marketing tools includes the dominant leaders, such as Google Insights and HootSuite, as well as niche services that have small but loyal users, such as Pipes, Trackur and Viral Heat.  It’s a very crowded field, and new tools are being introduced regularly. There is no shortage of tools available for…

Successful Gamification of business websites ultimately rests on following common sense best practices in an industry in which little specific formal methodology is firmly in place and the existing methodology often does not sufficiently address many key issues.  With proper processes, checks and testing in place, a desired outcome can be delivered more effectively with…

“Look before you leap” seems to be the consensus advice to developers looking to gamify business client websites. “Dipping your toes in before diving in headfirst is an effective way to gamify your experience,” advises Roy Schmidt of BigDoor, the company that enables non-programmers to gamify their websites. BigDoor ‘Five Tips on Gamifying Your Website’…

The $28 billion U.S. video game industry is warming to the idea of social media games because doing so makes excellent business sense. Social media marketers, whose industry is being so heavily impacted by the video game industry, need to join the game industry in comprehending and embracing change. As more parts of our daily…