The ROI of Social Media Marketing: More than Dollars and Cents
Augie Ray is a Senior Analyst at Forrester Research. He is a leading expert on Social Computing and social media marketing. Brands are making plenty of money in social media: Dell Outlet’s Twitter account has generated millions for Dell, the Intel Channel Voice community has decreased costs by eliminating the need for expensive in-person events, and P&G used media mix modeling to...
Read MoreLike it or not, social media is becoming a business necessity
Consider this: if Facebook were a country, it would be the eighth largest in the world by population, ahead of both Japan and Russia. When I talk to people about using social media to market their business, I usually get one of two responses. Either they love using Facebook and Twitter or they really don’t see what all the fuss is about. Unfortunately, both are missing the point. Social...
Read MoreHOW TO: Measure Social Media ROI
Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that...
Read More
