How To Get the Best Social Media Followers — Quality Wins Over Quantity
A common mindset associated with social media: ‘the more friends you have, the higher your status.’ Numbers can show how influential you are on the web (klout score) but numbers aren’t everything. Sure, your company page may have thousands of fans—but what if they’re only there for a quick promotion just to jump ship afterwards? This is every brand’s worst nightmare: an...
Read MoreHOW TO: Become an Expert in Your Industry
Today it seems that no matter what industry you’re in, your competition is stronger than ever. How do you stand out and get that sale when people aren’t as loyal to brands as they used to be? How do you get their attention in an ever growing sea of noise when they’re so often swayed by price rather than quality? One answer is to become recognized as an expert in your industry,...
Read MoreHOW TO: Measure Social Media ROI
Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that...
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