Social media is a relatively new phenomenon, but Delicious, Digg, StumbleUpon and other social media websites have become an increasingly important source of website traffic. This also creates a massive demand for data related to social media. Where are users coming from? What topics excite them?

These are questions that, when answered, can be the difference between a successful website and a failed social media campaign. But social media analytics is young, and not many people know where to start. This guide is designed for that purpose: to help you get started with some of the best tools and habits so that you can effectively gather and analyze social media analytics.

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Understand what you want to track

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As with most things in life, you can’t conquer what you don’t understand, or at least what you haven’t really thought about.

What is your goal? Do you want to track how people are sharing your website? Do you want to track a specific social media campaign? Or maybe you’re just interested in trends related to a specific meme or social media phenomenon? Each one requires different tools and different focus.

You’re going to focus on traffic statistics if you’re tracking social media website engagement, while if you’re tracking a wider campaign, Twitter response and positive comments might be a more appropriate metric.

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Optimize your existing analytics software

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Most of us use analytics software like Google Analytics, Woopra, or Omniture to track website data like traffic, visitors, pages per visitor, and traffic sources. Most of these analytics tools can track a wealth of data, but they are not designed to track social media data. Luckily, there are a few ways to beef up your analytics software for social media. Some quick tools and suggestions:

Social Media Metrics Plugin: Social Media Metrics is a greasemonkey extension that adds a social media information layer to Google Analytics, providing information on Diggs, stumbles, delicious bookmarks, and more for each individual page. Be aware – it’s not perfect.

Set up specific campaigns and events for social media: Most analytics software has custom campaigns to make it easy to track specific events. You can track a specific Twitter traffic campaign or DiggBar URL with campaigns.

Reorganize dashboards and set up email reports: To get specific information on social media, have traffic stats from top social media websites (i.e. Digg, Facebook, Twitter, etc.) emailed to you so you can see it all in one place. In addition, reorganize any dashboards you have to show this information for easy access.

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Add new analytics tools

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Even with web analytics tools, you don’t have all the tools necessary to get started tracking analytics related to social media. Why not add some more tools to your inventory that track detailed social metrics? Some suggestions:

Bit.ly: When you use a URL shortener, it’s always a smart idea to use one that has analytics information, like Bit.ly. This will track information like number of clicks, traffic sources, and even at what time clicks occur.

Xinureturns: Despite the funny Scientology-inspired name, xinureturns provides a great dashboard overview of your website’s standing in social media. Run a report and you will receive information on Technorati, Googe Pagerank, Diggs, and even backlinks to your website.

PostRank: Formerly known as AideRSS, PostRank provides detailed information on Tweets, stumbles, diggs, and FriendFeed all in one place. It’s best for blogs and websites with a lot of content.

SocialToo: SocialToo is a comprehensive tool for creating social surveys and tracking social stats. It also will send you a daily email describing follows and unfollows on Twitter.

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Aggregate your analytics

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There are a lot of tools for gathering social media information, but no one place has everything you need. You don’t have time to look at all of the tools, so aggregate your analytics information.

There is no single tool that will bring this information together, so you’ll have to do it yourself. Export data into excel, pdf, or email and record all of the information to one area, whichever works best for you. Building a spreadsheet may be best for playing with the numbers. Make it easily accessible.

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Analyze and engage

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The last step is always the most important one – the actual analysis. It takes years of dedication to the art of web analytics to really understand how each variable affects website traffic and user engagement, but by looking at this data in one place and comparing the information, you will hopefully be able to pick up on trends.

This guide is only how to get started with social media analytics. Take the time to find great tools and to understand how each of the social media levers affects traffic and analytics data. But most of all, use the data to engage your audience. You can figure out what they’re looking for using social media analytics, so be sure to act upon the data once you’ve analyzed it.

Consider this: if Facebook were a country, it would be the eighth largest in the world by population, ahead of both Japan and Russia.

When I talk to people about using social media to market their business, I usually get one of two responses. Either they love using Facebook and Twitter or they really don’t see what all the fuss is about. Unfortunately, both are missing the point.

Social media is probably one of the biggest developments in business since e-mail. Never before has the communications playing field been so level. Social media allows for a single-person, sole proprietorship to have the same potential consumer impact as a Fortune 100 company, without the million-dollar advertising budget.

And yet people still misunderstand social media or, even worse, ignore it completely as a fad.

Take my two earlier examples of responses. The first guy thinks social media is all about Facebook pages and Twitter statuses. The fact is, there are literally hundreds of options in the social media pantheon. The trick is figuring out which ones work best for communicating with your target audience and focusing your attention on those.

As popular as Facebook is, it might not be your best choice. This takes time and attention that not every small business owner might have. This is where outsourcing or contract work comes in handy. A good consultant will help you research your market and decide on the best course of action, while leaving you free to run your business.

Even worse is the second response - indifference. These are the people with their proverbial heads in the sand, assuming all of this social media hooplah will fade away.

Social media is not a fad, and it is not just for kids. Businesses small and large are making lots of money using this social media stuff. Look at upstart blender maker BlendTec, for example. They struck marketing gold with their popular “Will It Blend?” videos on YouTube and saw their sales increase five times as a result.

Now before you grab a digital camera and try your hand at becoming a viral video director, you should know that BlendTec invested a lot of time (if not money) in producing their video series. This is key. You must be prepared for the real cost of social media marketing. What you don’t spend in dollars, you will spend in sweat equity.

But at the end of the day, if it’s done right, the return on your investment could be legendary…and profitable

With over 200 million active users, Facebook has become a personal, product and corporate branding hub. Every brand that exists on Facebook has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. You have a unique opportunity to leverage this platform for career success or as a playground for you and your closest friends.

The social graph is filled with CEOs, celebrities, entrepreneurs and people just like you who can be reached through Facebook’s messaging system without any boundaries or restrictions. Facebook is also a talent search engine and part of the college admission and corporate recruiting criteria. You will be searched on Facebook by potential dates, managers, and teachers, so use common sense in determining how you want to represent yourself. You are what you publish and first impressions are everything.

What follows is a guide to building your personal brand on Facebook. Continue the conversation by adding your own tips and stories below in the comments.

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1. Know your audience

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Too many people are sharing information to the wrong audiences. Your manager doesn’t want to know if you just went to the bathroom and, although your parents would love to eavesdrop on your relationship with your girlfriend or boyfriend, you might not want to share those details. Since our lives are starting to converge more and more every day, you need to decide what audiences you want to connect with on Facebook.

Do you want to use Facebook as a communication stream to your family and friends? Are you looking to network with professionals that could help you get a job? These are questions you need to start asking yourself before you add “friends” to your Facebook profile. If you decide to open it up to the masses, then you need to be mindful of what you share and how that could impact people’s perception of you. Remember, you can limit what select users can see on your profile, just by changing your settings, which we’ll discuss more below.

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2. Decide on your branding strategy

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Everyone should have a Facebook branding strategy and it should be based not only on the audience you’re targeting, but your overall life goals. Depending on who you are, where you are in your career, what you’re passionate about and an expert in, you’ll want to brand yourself differently.

If you haven’t signed up for Facebook, then you have a great opportunity to start fresh and to build your Facebook profile to best represent you. If you’re a current Facebook user, then start analyzing how your brand is being portrayed and take steps to customize it to reflect your branding strategy.

If you don’t want to build a branding empire, a strategy should still be extremely important to you; you’re already branded and that brand can help shape perceptions online to portray you in a positive light and help you secure a good reputation. This means choosing what links and media you share in your news stream to add value to your brand and those you’re friends with.

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3. Set your privacy settings

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Depending on your Facebook goals, you may set your entire account to private or grant certain individuals permission to view sections of your profile. You can also make your entire profile public for the world to see, which could be beneficial to you if you’re looking to become more visible in your industry and will result in your profile ranking high for your name in search.

I recommend turning tagging settings off for both photos and pictures so that you can take control of your Facebook wall. You wouldn’t want your friends tagging you in a picture of you doing something stupid, would you?

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4. Fill out your profile completely

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Facebook is a great platform where you can paint a picture of who you are. When filling out the information fields, be sure to focus on the education and work section, where you can reconnect with fellow alumni from college, or past colleagues that might be able to help you get a job.

Also, in the contact information field, be sure to list your blog, any websites you might own and links to your profiles on other social networks. Since hiring managers use Facebook’s search engine to find candidates, it pays to load up your profile with keywords that they can search against. Depending on your Facebook brand strategy, you’ll want to promote more information in certain fields like your contact information and less in other fields.

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5. Import contacts and grow your network

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Each month, you should go through the process of importing your contacts from your email accounts and your instant messenger screen name accounts. This will help you continue to grow your Facebook network as you’re meeting new people through your other channels.

If you have a blog, it’s also a smart idea to use Facebook Connect. By having Facebook Connect on your blog, you can bring your friends with you and promote your content through social interactions that start on your blog and end up on Facebook.

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6. Update your status

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Updating your status on Facebook allows your to project a single message to a large audience. Your status is a reflection of who you are and what you do. You can update your status with press mentions, your latest blog entry, a new project you’re working on or your interest in a particular job. Based on your branding strategy, you’ll want to update your status to either keep people informed about what you’re up to, push them to your content or both.

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7. Start a group or a page

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Facebook groups have fewer features than Facebook pages, but they are still important. Use a Facebook group to bring people together in your industry, become a valuable contributor to that community and market your blog, your product, or yourself! Facebook groups let you share links, videos, photos, and start discussions.

Facebook pages are for brands, ranging from Coca Cola to Barack Obama and even you. These pages resemble your Facebook profiles, so only use one if you have a large number of Facebook friends. By having a Facebook page, your brand can go viral, holding a spot on other people’s profiles. The other main advantage is that your page will rank high for your name in Google and you can use it for your professional career, while keeping your personal profile private.

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8. Join or start an event in your area

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One of the best aspects of Facebook is that you can get involved in your community by joining or starting an event in your industry. By opening up your event to everyone, you can meet new people and discover other people who have shared interest and can support your career. Events can also be cataloged on your Facebook page.

If you’re looking to start a weekly or monthly event and want to keep a calendar, logging it on a page is a good strategy. By starting an event, you’re positioning yourself as a leader and an expert, which is great for your personal brand.

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9. Link out to your Facebook profile

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You might already have a blog and accounts on other social networks, including Twitter, LinkedIn, FriendFeed, Technorati, etc. If you do and your Facebook strategy is to promote yourself and remain public, then placing a link (and possibly a Facebook icon) on these other sites to your Facebook profile is a great idea.

As the chief marketing officer for your personal brand, you want to build your friend list, so that you have more people to market to now and in the future. Think of your Facebook profile as a digital asset and grow the equity in that asset over the rest of your life.

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10. Feed your social networks

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By using Ping.fm (), you can update your status on Facebook, as well as many other social networks in an instant, without duplicating your efforts. Also, you can import your blog titles in Facebook using notes or by using an application called Simple RSS.

Not only does this make you more productive, but it appears as though you’re contributing to your community, without you having to think about it. Since Facebook is all about sharing, those that share more will be remembered more, which is great for personal branding.

One of the best (and worst) features on Twitter is the hashtag.  It allows you to find interesting topics, intellectual tweeters and real-time information. It also subjects you to multiple spammings everyday (#RIPKanye anyone?). And with the recent (okay, a couple months ago) integration of the search tool on your Twitter homepage, hashtags are easier to use than ever.

So in order to dig through the clutter and get to the worthwhile tweets, I have compiled a list of 20 hashtags you change-makers will be sure to enjoy. Follow ‘em, use ‘em, search and share ‘em.

#SocEnt: The ultimate tag for social entrepreneurship. Original founder unknown.

#SocEntChat: A Twitter conversation presented by Tom Dawkins (@AshokaTweets) and Nathaniel Whittemore (@SocialEntrprnr) that takes place on the first Wednesday of each month (also supported by me, @writerpollock).

#Nonprofit: Can’t get any more self explanatory than this! Use this tag to show those NGO good works.

#4Change: A Twitter chat and hashtag, #4Change profiles online technology, like social media, used for good.

#NPTech: Use this tag to promote and follow nonprofit technology.

#CharityTuesday: Spread the good word every Tuesday with this Twitter tag.

#MiFiMon: A Twitter chat that focuses on microfinance.

#v4change: Video for Change, simple as that.

#m4change: Just as video can be an important part to spreading awareness of a cause, so can mobile technology. This tag stands for Mobile for Change and is complemented by social entrepreneurs like The Extraordinaries.

#CSR: Use this tag for corporate social responsibility tweets.

#Environment: Use this tag for eco-friendly tweets, along with #green and #sustainable.

#Solar: Clean alternative energy! Also, use #wind, #EV (electric vehicle) and #energy, when applicable.

#SocialGood: Created by Mashable and the Summer of Social Good, this tag works for any socially conscious tweets.

#Microfinance: Like #MiFiMon, but this isn’t a chat, so use it on a daily basis.

#Philanthropy: Want to find out, or spread awareness of, someone who’s doing good? #Philanthropy it is.

#Charity: Similar to philanthropy, but charity focuses more on organizational work.

#Fundraising: Need ideas and help growing donors and funding? Check out this hashtag (and this story on using Twitter to raise funds).

#Poverty: Use this tag to call awareness to, and monitor, stories of those in need.

#ClimateChange: Concerned over the upcoming United Nations climate meeting in Copenhagen? Show your support for climate action by using and following this tag (#GlobalWarming works too).

#Health: Into helping medicinal causes? Make sure to put the #health tag on your list.

There is a lot of hype surrounding the real-time web, and much of the feeding frenzy reminds me of the RSS space four years ago — though there is a lot of potential, there is also a lot of noise. How do you navigate through it all and which developments should you be paying attention to? What are the emerging trends for companies and entrepreneurs to watch for? Here are four real-time web trends that I’m tracking.

1. Real-Time Collaboration is Ripening

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Real-time will play a major role in the future of online collaboration. We’ve seen all the hype around the new Google Wave platform, as well as the growth of Twitter and Twitter-like communications (such as Facebook status).  On the business side, SAP’s Gravity, a prototype of real-time collaborative business process modeling within Google Wave, is a good example. But I see this as the tip of the iceberg.

Companies that are more efficient have an advantage whether within their walls or with their customers. Imagine being able to make real-time changes with your colleague in another city and graphic designer at your local Kinko’s to finalize a presentation and print it hours before your meeting. Or working with your manufacturer in Nanjing, China on changes to your new BBQ grill design and seeing if it’s possible in real-time. Or game developers in Korea and Dallas story boarding a new video game concept in a new real-time game development application. There is massive potential for real-time collaboration across almost every discipline, and I believe there are an incredible amount of exciting possibilities here.

2. Real-Time Analytics Will Be Hot

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The reality right now is that there isn’t enough critical mass of real-time data in most areas, but when those tipping points are met, watch this space. This is not just about Twitter feeds, but shopping information, individual health information, movie and show reviews, and many other treasure troves of data.

Waze, which is a crowdsourced mobile map and traffic information service, is effective in Israel where it initially launched and needed just 0.5% of the population to become a reliable service. It recently launched in the United States, and will be challenged to reach critical mass in its target markets for its product to be useful to end users, who provide the real-time data that is uses. While Waze is not necessarily an analytics application — it’s a real-time information app (though it does analyze the data it receives in real-time to expose traffic patterns, accidents, and speed traps to users), it is an example of necessary tipping points for analytics to be relevant.

Once you have these real-time data sets, so many fields will be able to become more accurate and relevant in their decision-making processes. What type of real-time data would you like access to?

3. Real-Time Search is Looking Up

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With Microsoft’s and Google’s recent foray into real-time search, it would be easy to assume that real-time search startups are dead in the water. But I believe there are many opportunities for startups in the space, especially as public life streaming activities increase (e.g., Facebook, Twitter, IMs) and real-time search moves to vertical categories.

Here’s an example: Let’s say you’re wondering if you should you go see Depeche Mode in concert or if they are too old now to put on a good show. What are people saying about their concert from the evening before? If your search allows you to narrow your focus by date to make sure you’re getting info only from last night’s show, exclude all messages under 10 characters to filter out irrelevant information, and those from their home area of Basildon, Essex UK to rule out biases, you should be able to get a clear picture of what people think.

For the larger players, it will be a golden opportunity to capitalize on more event-driven ad dollars. Imagine the euphoria during the World Cup or Superbowl and all the tweets and messages surrounding these events. Now imagine the highly targeted ads that could be displayed to these users selling them championship videos or t-shirts at the height of their emotions. I’m still amazed by the uncanny targeting of ads within Gmail so it should be a short step for Google and other major advertising companies to be able to implement targeted ads across real-time streams.

4. Real-Time Ecommerce is Coming

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German company Apnoti indexes real-time pricing for consumers in the U.S and Germany. The primary benefit of their service is to help consumers find dramatic price fluctuations and to take advantage of pricing errors on various ecommerce sites. But this is really quite elementary compared to what is possible. For true real-time pricing to occur, there needs to be real-time inventory management, which will depend on major infrastructure companies such as EDS or IBM to build out those systems. As retailers move closer to real-time inventory management, they’ll improve on their pricing and sales efforts since they will be able to create more efficient price equilibrium adjustments.

Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. This guide is designed to help you track down those pieces and determine the ROI you’re getting on social media.

ROI Reality Check

Social media resumes are important for attracting hiring managers directly to you, without you having to submit your resume, blindly, to them.  The problem with submitting your resume online to job postings is that most job postings aren’t even vacant, might not exist, and 80% of jobs offers are received through networking.

With a social media resume, you’re able to paint a completely different portrait of yourself for hiring managers and customize it to reflect your personal brand. With the inclusion of various multimedia elements, sharing options, integrated social networking feeds and the same elements you’d find in a traditional resume, you are better equipped for success.

Social media has allowed us to reverse the recruiting process. Instead of submitting our resume, it becomes a billboard that can be shared, distributed to hiring managers, searched and more. In one sense it showcases your talents and what you’re looking for in a job and in the other, recruiters become attracted to it and will approach you with the opportunities that you desire.

Here is the social media resume process:

1.  Start With A Website

Depending on who you are, how much time you have, how you deal with criticism and your technological competency, you’ll either want to start a website or a blog. With both, there are free and easy to use services out there, as well as services that cost money and require experience.

Options for websites

Free: Bravenet.com is a free solution with many different tools, such as a polling feature and guest book to help you get started. They’ve been around since I started building web pages in middle school.

Paid: I recommend you use Bluehost or Godaddy to host and build your website. You can also use Microsoft Expression Web (), which is an easy to use website building software program, much like using Microsoft Word to build your website.

Options for blogs

Free: I recommend Wordpress.com or Google Blogger. Both are easy to use and don’t require much web knowledge. I would touch up your skills in HMTL before even getting involved with a blog. There are various sites such as W3 Schools that can serve as tutorials for you.

Paid: I recommend loading Wordpress.org into Bluehost. I just went through this process and Godaddy can’t comply, but Bluehost is easy to work with and understands how to install Wordpress () blogs onto their hosts. Another option is using Typepad.com, which costs money and is great for the beginner blogger.

2.  Your URL is Key

Depending on your strategy, your URL is going to be extremely important. Of course I would recommend that you purchase your domain name, yourname.com. If that isn’t available, try for yournameRESUME.com or the .net or .org equivalents, in that order.

The objective of the URL is to have something you can freely promote and that people can remember.

- Use the URL on your paper resume.
- Use the URL on all of your social networks.
- Use the URL on your business cards and any other marketing materials.

You can get free domain names when you sign up for Bluehost, Godaddy and others. They typically come in a package with the hosting space.

3.  Decide on Format and Design

Depending on what job you’re looking for, you’ll want to change the blog/website format accordingly. I think it makes a lot of sense to take your paper resume and break it apart into its different sections. Once you do this, you can have separate tabs and pages for each, so it’s easy to crawl, navigate and makes a lot of sense to the recruiter.  Depending on how you want to brand yourself, you’ll want to design your blog accordingly. Using a color wheel to choose colors that match is very important, especially if you aren’t a graphic designer or artist. Remember to use a consistent font, headings and colors, while keeping your frame/format intact.

4.  Enhance Your Resume with Multimedia

Traditional resumes can’t include multimedia because they are on paper. Multimedia makes your website/blog much more interesting and interactive. It allows you to emotionally connect with recruiters and all other observers. It also puts a resume to a face and is another great method for people to consume your content. We’ve discussed video resumes before on Mashable, but you do have other options.

As WebWorkerDaily explains, you can enhance your multimedia resume in the following ways:

- A video or MP3 of you answering basic interview questions.
- Video of a talk or seminar you recently conducted.
- Photos of you meeting industry celebrities or business people.
- Audio testimonials from previous clients and coworkers.
- A podcast you’ve started.

Out of everything, I think a basic introduction to the brand called you is the most valuable for the observer. I would give a thirty second pitch for why someone should hire you. Depending on the company you’re targeting, you’ll want to dress formally or informally. Don’t act like you’re reading from a card and try to have a natural sounding voice. You can upload your video or audio to sharing sites, such as Vimeo or YouTube and then embed them on your website or blog. This typically works the best because then the video can have movement, going from one hiring manager to the next.

5.  Integrate Your Social Network Platforms

Before you think of even linking to any of your social networks in your webpage or blog, please consider how the profiles would appear to recruiters. For instance, if you want to highlight your Facebook profile, ensure that it doesn’t have profanity or explicit pictures on it first. You should review your wall postings, picture, profile information and more to see if it would be appropriate for hiring managers.

If your Facebook profile passes your examination, then feel free to build a profile badge that you can embed on your website.

Other social networks you may want to crosslink with:

LinkedInYour professional profile on this social network is extremely important because it takes into account everything a recruiter would desire from an applicant: cover letter, references list and resume. You can use a LinkedIn badge on your website or blog as well.

Twitter: Your Twitter stream can be a huge asset to you on your social media resume because it’s easy to update and recruiters can get a better feeling about who you are from reading it. There are Twitter badges you can include on your site as well.

YouTube: Storing your videos on YouTube makes a lot of sense because it’s easy to embed on your site, organize your videos into playlists and you can even have your own YouTube channel widget.

This is important if you want potential clients and employers to get a feel of what your personality and work ethic is like. The most important thing is to use social networks that people are most familiar with, such as the ones above and to keep them all fresh and updated. They HAVE TO best represent your personal brand to be included on your social media resume.

To read the other 5 ways to build your social media resume, read on Mashable

You NEED a Social Strategy! Even a basic one!

Your top recruits are already using sites like LinkedIn, FaceBook, and Twitter.
They’re out there looking for you!

What are they finding?

We are here!
We are a great company to work for!
Come, see for yourself!

or

We don’t get it!”
We don’t care!”

Even if you have a company presence on LinkedIn, Twitter, or FaceBook, Do you know what it says? Or who wrote it?

Social Media Recruiting is “Social”. (That’s the hardest part to understand)
It’s not about writing the bigger check than you competitors.
And, it’s not JUST about how many hires you generate.   It’s about getting your message out and engaging your Top Recruits, on their terms, on the sites they use, how they want it, when they want it.

It’s not about writing a check to the site with the best ads on the SuperBowl!  Or most aggressive sales people.

What good does it really do if you have a $20,000 “Branding Presence” on a national job board, when you know your Top Recruits never visited those sites?

What’s you message on FaceBook, LinkedIn, and Twitter, where your Top Recruits are?  Do you even know?

If you don’t have a social strategy, don’t be surprised when it gets harder and harder to attract and retain to top candidates.

At the moment, social media sites may not be the primary driver of candidates applying for jobs, but they can definitely make the difference during the “Why Work With Us” phase of recruiting.

Social media sites like LinkedIn and FaceBook are quickly becoming the go-to portals for all kinds of information, including company information, product research, consumer reviews, etc. LinkedIn now even embeds company information from BusinessWeek and CNBC into company profiles.

A poorly planned, duct-tape social media recruiting campaign might have worked in the past, but the competition is quickly starting to heat up. Top employers like Starbucks, Addidas, Ernst & Young, and McGladrey are all using social media in their recruitment marketing.

If you know your Top Hires are individuals that know your company, products, clients and markets, and even your existing employees, don’t you think these are the candidates you should be spending the most resources on?

This is what Social Media Recruiting is all about.   If you engage and help educate your Top Recruits, you stand a better chance at getting their attention.  You can do this with social media… or you can just say “We don’t care!”

Unfortunately you aren’t going to get a phone call from some FaceBook sales rep, who for $25,000, will wave his wand and make the problem go away.

You need to know what to do. Where to start! What sites should we be on? And what are the best practices that others have implemented.

This is where having the help of an experienced and knowledgeable consultant can help you get the ball rolling.
• Someone who has 10+ years in the Internet Recruiting Industry, so they know the ropes.
• Someone who knows LinkedIn, FaceBook, and Twitter, and has a proven track record.
• Someone who knows technical web design and how to integrate job postings into multiple websites.
• Someone who know how to build, implement and maintain a social media marketing strategy.
• Someone who knows how Social Media and Search Engine Optimization can be used to build a social recruiting brand.

I highly recommend starting with a 3-6 month pilot project. It’s easier to digest, you and your recruiting team get to learn the sites, and your recruiting message is clear. From the pilot project, you can then decide which social campaigns make the most sense to you and your recruiting team.