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Track Social Media Analytics

Social media is a relatively new phenomenon, but Delicious, Digg, StumbleUpon and other social media websites have become an increasingly important source of website traffic. This also creates a massive demand for data related to social media. Where are users coming from? What topics excite them? These are questions that, when answered, can be the difference between a successful website and a...

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Like it or not, social media is becoming a business necessity

Consider this: if Facebook were a country, it would be the eighth largest in the world by population, ahead of both Japan and Russia. When I talk to people about using social media to market their business, I usually get one of two responses. Either they love using Facebook and Twitter or they really don’t see what all the fuss is about. Unfortunately, both are missing the point. Social...

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HOW TO: Build Your Personal Brand on Facebook

With over 200 million active users, Facebook has become a personal, product and corporate branding hub. Every brand that exists on Facebook has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. You have a unique opportunity to leverage this platform for career success or as a playground for you and your closest friends. The...

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20 Twitter Hashtags for Social Entrepreneurs, Nonprofits and Activists

One of the best (and worst) features on Twitter is the hashtag.  It allows you to find interesting topics, intellectual tweeters and real-time information. It also subjects you to multiple spammings everyday (#RIPKanye anyone?). And with the recent (okay, a couple months ago) integration of the search tool on your Twitter homepage, hashtags are easier to use than ever. So in order to dig...

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4 Emerging Trends of the Real-Time Web

There is a lot of hype surrounding the real-time web, and much of the feeding frenzy reminds me of the RSS space four years ago — though there is a lot of potential, there is also a lot of noise. How do you navigate through it all and which developments should you be paying attention to? What are the emerging trends for companies and entrepreneurs to watch for? Here are four real-time web...

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