How To Get the Best Social Media Followers — Quality Wins Over Quantity
A common mindset associated with social media: ‘the more friends you have, the higher your status.’ Numbers can show how influential you are on the web (klout score) but numbers aren’t everything. Sure, your company page may have thousands of fans—but what if they’re only there for a quick promotion just to jump ship afterwards? This is every brand’s worst nightmare: an...
Read MoreHOW TO: Build A Twitter Strategy for Your Business
Megan Berry is Marketing Manager for Klout, the standard for online influence. She also blogs at The Huffington Post and Brazen Careerist. You can follow her on Twitter at @meganberry. You know your business can’t just wing it on Twitter, you need a strategy. But how do you get there? A lot of social media advice revolves around confusing, high-concept buzzwords: There are only so many...
Read MoreTop 10 World Cup Twitter Trends
For continuous World Cup coverage, check out Mashable’s 2010 World Cup Hub, which will be updated throughout the games. Who’s winning in the World Cup? There are plenty of scores and stats for that. Which teams and players are winning the hearts and minds of the Twitterverse? That’s another matter entirely. With 32 national teams, 736 players, and 32 coaches, there are so many...
Read MoreHOW TO: Integrate Facebook, Twitter and Buzz into Your Gmail
GMAIL USERS: We hope you’ll join the discussion over on Mashable’s Google Buzz account. With more than 9 million posts and comments in two days, Google Buzz has stormed the web like a swarm of locusts. An array of strong features, integration with Gmail and lots of press have turned Buzz into an overnight phenomenon. If you’re like a lot of us, you’ve suddenly found yourself using...
Read MoreThe Importance of Real-Time
The momentum, was too strong. Real-time search — and Google’s (Google) inability to beatTwitter at it — became a huge trend in 2009. Everyone wanted a piece of it, and Twitter had the goods. When you want to find out what’s happening right now, this very minute, Twitter’s search trumped Google, and Google had no choice but to react. Luckily for Twitter, the reaction came right on...
Read More4 of the Web’s Hottest Social APIs
The API (Application Programming Interface) has been an essential component for creating applications that hook into or utilize web apps such as Twitter and Facebook. With it, developers have been able to create some amazing mashups and tools. Some of the most helpful and oft-used applications on the web wouldn’t be possible without APIs. 1. Google Maps Google Maps is one of the hottest...
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