social media marketing (SMM) specialist, has signed a number of new clients, including SecureAuth Corporation, Crescent Enterprise Solutions, B Cellars Napa Valley Winery, Orii Gourmet, AeroFlite Enterprises, Inc., and Inland Empire Recycling.

Digital EYE Media is providing each company with inbound Internet marketing campaign management services that include search engine optimization (SEO), SMM and website design.

“These new clients represent a cross-section of California businesses that are helping to keep our economy strong,” said Gary Brewer, president of Digital EYE Media. “The increasing importance of the Web in marketing efforts and the growth of social media have placed ever greater demands on companies to conduct innovative and effective campaigns to attract new customers and keep existing ones. Digital EYE Media helps our clients accomplish their goals.”

New Digital EYE Media clients:

• SecureAuth Corporation, Irvine, Calif., (www.gosecureauth.com) designs, develops and delivers identity enforcement solutions for enterprises, government agencies and service organizations. Its Identity Enforcement Platform (IEP) integrates authentication, single sign-on (SSO), access and user management services in a single solution for cloud, Web and VPN resources. The company, formerly known as MultiFactor Corporation, also provides professional services, such as consulting, customized audit and reporting, education and technical support. It serves customers in the financial services, healthcare and retail industries. SecureAuth, which offers its products through resellers in the U.S., has strategic partnerships with Cisco, IBM, Juniper, Microsoft, Google, CA, and Salesforce.com.

• Crescent Enterprise Solutions, Inc., Irvine, Calif., (www.crescentsolutions.net) is a professional IT recruiting and staffing solutions company focused on meeting the needs of both employers and candidates in the areas of IT strategic planning, security, data center and information management, business applications, Service-Oriented Architecture (SOA) and Web services.
• B Cellars Napa Valley Winery, Calistoga, Calif., (www.bcellars.com) is a premium winery and tasting salon located on the picturesque Silverado Trail in Calistoga. A modern-day négociant in the classic French tradition, B Cellars employs a multi-vineyard winemaking strategy, acquiring and blending Napa Valley’s finest grapes to produce matchless varietals favored by chefs and restaurateurs for their distinct character, depth and food-friendly “layers” of flavor.
• Orii Gourmet, City of Industry, Calif., (www.oriigourmet.com) combines art and science to create unique products for the kitchen and table, including spice racks, spice jars, pepper grinders, salt and pepper mills, vinegar bottles, kitchen canisters, glass jars, food gift sets and more. “Orii” means “original.”
• AeroFlite Enterprises, Inc., Brea, Calif., (www.aeroflite.com) is an authorized stocking distributor of electro-mechanical components in the aviation industry, specializing in the assembly of electrical connectors, custom wire harnesses and cable assemblies.
• Inland Empire Recycling, Ontario, Calif., (http://ierscrap.com) is a family owned and operated full-service scrap recycling company specializing in steel, stainless steel, aluminum, copper and other scrap materials.

Digital EYE Media

Digital EYE Media, based in Costa Mesa, Calif., is Orange County’s leading provider of inbound Internet marketing campaign management services that drive interested potential customers to client websites, resulting in increased sales success. Program elements include:
• Cost-effective online branding and identity development and positioning.
• Social Media Marketing (SMM) campaign management and SEO/SEM.
• Social Web Technology—interactive website design and development, multimedia (motion graphics and video production), and mobile applications (tablets and cell phones).

Digital EYE Media is headquartered at 3132 Airway Ave., Costa Mesa, Calif. 92626. Ph: 714/556-0576. Email: info@digitalEYEmedia.com. Web: www.digitalEYEmedia.com.

Media Contact:
Ned Madden
Director of Marketing
949/547-0143
ned@digitalEYEmedia.com

Your Social Media News Release (SMNR) is the linchpin of your Social Media Marketing Campaign, but maybe your budget demands you seek out free distribution.  This value is available at a multitude of news release distribution sites. Each distribution service, however, has advantages and disadvantages.  Ultimately, it will be up to you to determine which one is the best outlet for you and your brand. Two of the more popular free distribution sites are PRLog (www.prlog.org) and i-Newswire (www.inewswire.com).

You’ll want to research what’s included in the free distribution service and find out what types of flexibility you have with customizing your distribution list.  This will help you get your SMNR into the hands of the right journalists and bloggers. For instance, if a site informs you that they distribute to all the major national newspapers or certain trade publications, you should ask if they have distribution points to journalists who focus on specific content areas (e.g., health, technology, finance, etc.).

Moral of the story — be sure to tell your story…online.  There are plenty of places to do so without breaking the bank.

Most of the following sites offer free press release distribution, with fee-based upgrades available.

24-7PressRelease.com (www.24-7pressrelease.com)—Free release distribution with ad-support.  Multi-channel distribution network helps corporations and organizations disseminate their news to consumers, editors, journalists, bloggers and websites.

1888PressRelease.com (www.1888pressrelease.com)—Free distribution, paid services gives you better placement and permanent archiving.  Distribute releases to search engines, newswires and websites to help increase awareness of product, company, or self for free. For a small fee, upgrade submissions for maximum exposure.

AddPR.com (http://addpr.com/addrelease.php)—Free and low cost news release writing and distribution.

ClickPress.com—Distributes to sites like Google News and Topix.net, Gold level will also get you to sites like LexisNexis.  ClickPress is a property of Pressventures, a provider of free tools and websites to media professionals around the world.  Once news submitted to ClickPress has been approved, it is available not only to visitors to our site, but also to major web and news search engines. All submissions are free and news releases will remain in our searchable archives indefinitely.

eCommWire.com (http://ecommwire.com)—Focuses on ecommerce and requires you to include an image, three keywords and links.  EcommWire is a free press release service for news about ecommerce-related business.

Express-Press-Release.com (http://express-press-release.com)—Free distribution company with offices in 12 states.

Free-Press-Release.com (www.free-press-release.com)—Easy press release distribution for free, more features for paid accounts.  Targeting global audiences with submitting press releases by country and industry.

Free-Press-Release-Center.info (www.free-press-release-center.info)—Distributes your release, offers a Web page with one keyword link to your site. Pro upgrade will give you three links, permanent archiving and more.

FreePressIndex.com (http://freepressindex.com)—Vocus Online Press Release Distribution Service.

i-Newswire.com—Allows for free distribution to sites and search engines, premium membership differs only slightly in adding in graphics.

MediaSyndicate.com (http://mediasyndicate.com)—Free press release and newswire posting website that enables small- and medium-sized businesses to get information out to the general public in a fast and efficient manner.

NewswireToday.com (www.newswiretoday.com)—All the usual free distribution tools, premium service includes logo, product picture and more.  Helps companies gain recognition and grow through media exposure, strategic investor relations, interactive campaigns, dynamic marketing.

PageRelease.com (www.pagerelease.com/submit)—Mission is to provide original and user-submitted content to interested readers and search engine visitors.

PR.com (www.pr.com)—Not only will they distribute your press releases, but you can also set up a full company profile.  A one stop shop business marketplace, PR.com is a cross between a public relations and advertising entity.  A directory of businesses, products and services, a press release distribution service, job search website, and online publication of articles, reviews and interviews.  With a full company profile, each business listed on PR.com has a means by which to generate leads as well as gain worldwide and local exposure for all of their products, services and other business information.

PR9.net (www.pr9.net)—Press release submission, distribution service – ad supported.

PR-Inside.com (www.pr-inside.com)—European-based free press release distribution site. A website for the free submission of public relations distribution, news, and press releases.   HelloArticle.com.

PRBuzz.com – $299 USD to distribute unlimited press release distribution to search engines, news sites, and blogs for a single year.

PRurgent.com (http://prurgent.com)—Not only distributes your release, but attempts to teach you how to write one, and even offers downloadable samples for you to work with.  Promote news releases with a separate page dedicated for individual news releases with SEO content along with URL links and keywords to increase link popularity with search engines. RSS/XML feeds also available for syndication to other third-party sites. Popular search engines like Google, Yahoo and MSN frequently visit the PRUrgent.com site to index posted news releases.

PressAbout.com (www.pressabout.com)—A Free Press Release Distribution service in the form of a blog. This unique service allows you to distribute press releases to search engines, newswires and websites to help increase awareness company or personal products and services for free. Service aims to help you reach the public directly and improve visibility in search engine listings, so you can get the most publicity possible.

PressMethod.com (http://pressmethod.com)—Free press release distribution with extra services based on the size of your contribution.  International Free Press Release Distribution company with the mission is to help out the Internet community to access to interesting stories happening in the business world.

PRLeap.com—Pay-per-release starting at $49.  Distribution to search engines, newswires, and RSS feeds. Fee-based bumps get you better placement.  Publishing platform makes it easy to package your story and leverage SEO, Social Media and our distribution network to spread your message and engage.

PRlog.org (www.prlog.org)—Free distribution to Google News and other search engines.  PR Log is an online free press release distribution and free press release submission service. Founded to help small, medium and large businesses and organizations in their online activities. Currently, the website offers following services – press release distribution, press room hosting, business directory, job listings, product directory, expert directory.

PRzoom.com (www.przoom.com)—Free press release submission and PR distribution online service.  Free press release distribution to Google News.

PressReleasePoint.com (http://pressreleasepoint.com)—Free press release distribution website.  Post press release to 50+ free press release websites.  Send to 100+ online publications.

TheOpenPress.com (http://theopenpress.com)—Free distribution for plain formatted releases, fees for HTML-coded releases.  Press release w/stars – Starting at $10.

Part I: Social Media News Release Distribution Services

Contact Digital Eye Media for information on how to Create and Manage your Social Media Marketing Campaigns: P: (949) 900-3017; sales@digitaleyemedia.com.

A typical day at the office

Cupcakes courtesy of Mike

Happy Birthday from the Digital EYE staff! You can follow Gary Brewer on Twitter (@budor) for his incredible social media insight

LAKE FOREST, CA – April 1, 2010 –DigitalEYE Media announced today that its lead designer has won a Silver ADDY award at the 2010 OC Ad Federation Awards. Walter Pouchot was presented with the honor this week for his stunning four-color design of a silver anniversary presentation folder for Santa Ana’s Leading Edge Aviation Services, the largest commercial aircraft painting company in the world.

The OC Ad Federation, a chapter of the American Advertising Federation (AAF), is the largest professional organization dedicated to the advertising business in Orange County, with over 300 members. Together, they form the creative spirit of Orange County, fueling the success of some of the area’s most affluent and educated executives and business owners.

“This is the first time in our nine-year history that we’ve entered this competition, so to come out with a medal in a field of this caliber is truly an honor,” said Gary Brewer, President, DigitalEYE. “Congratulations to Walter for all his work on this project, and for continuing to elevate creative excellence in Orange County.”

Mr. Pouchot has been Graphic Art Director with Digital EYE since its inception in 2002 and this was the third time in his eight-year career with Digital EYE that he has been honored for creative and graphic design excellence.

About DigitalEYE

Digital EYE is an Internet Marketing firm that helps companies grow their revenues by leveraging the Internet on a modern, integrated, inbound marketing platform. DigitalEYE offers end-to-end online marketing solutions including brand positioning, custom web design, custom graphic design, social media marketing, and search engine marketing. For more information, please visit www.digitaleyemedia.com or call direct at 949-900-3017.

Using data from NYPPEX, the WSJ reports that Facebook’s estimated to generate $710 million in revenue next year. That would represent more than a 40 percent improvement from this year, where the social network is rumored to be bringing in about $500 million in revenue.

Elsewhere, NYPPEX estimates that LinkedIn will generate more than $200 million in revenue in 2010. The firm also says that four years from now, Facebook could be doing $1.9 billion sales, LinkedIn could be at better than $300 million and Twitter could be at $283 million (how exactly, they’re not sure either).

Of course, all of that is based on the social networking sites mentioned continuing to grow strongly both in terms of users and sales. That’s been anything but a given in the short history of social media, where we’ve seen sites rise and fall quickly. Nonetheless, the report does seem to support other research that indicates money is flowing into social media marketing at an increasing rate.

Now Google Analytics users can add annotations to dates in order to better document spikes in traffic, use custom variables in advanced segments and view them in custom reports, and even use a super simple analytics tracking code wizard for setting up specialized situations.

Google also took to their Analytics blog to announce that a new version of the Analytics API is coming soon and will support advanced segmentation.

Annotate Your Graphs

To use the annotations, simply click the tab below the date on the graph. The tab will expand to include a date field and text entry box for your note, which will be attributed to you once you save. You can also save your note as private or edit previous annotations.

As the post points out, the use cases for annotations are manifold:

“Annotations can become your central repository, or logbook, for all online marketing and website design actions within your business. So even if you have multiple marketing teams, agencies, or webmasters, or if you have employee churn or other disruptions, you can always see which events may have caused conversions to increase or decrease.”

Go Custom: Advanced Tools for Tracking

Should comprehensive traffic tracking be more your style, look no further than the new tracking code set-up wizard. The wizard will automatically generate the right tracking code for your site profiles, so you can more easily track cross-domains, multiple sub-domains, mobile sites and the like.

On the whole, the new Google Analytics features are perfect for data-crunchers and Web site admins looking to better understand their site metrics.

Digital Eye experienced a 98 % increase in the fourth quarter of 2008 and a 15 % increase in the first quarter of 2009. New clients say they are looking to allocate more marketing dollars on Internet marketing and SEO because it can be tracked and easier to convert those interested into paying customers. “There was a time when businesses just needed to have a website to establish legitimacy. But now a presence isn’t enough,” said Gary Brewer, president of Digital Eye. “Internet marketing not only includes a functional website that attracts prospects and sells a company and its products or services, but one that is accessible to search engines, provides fresh information continuously and that contains landing pages geared specifically to a target market. The work is often too overwhelming to be done internally. ”

Digital Eye’s success has led the agency to receive the endorsement of search engine optimization expert Steve Wiideman, President of http://www.seoexpert.tv/ and author of SEO Blog Optimization and The Four Layers of the SEO Model: How to Rank Higher in the Search Engines, both books which have been popular and well-received. Wiideman, who has managed million-dollar pay-per-click budgets and turned brick and mortar businesses into Internet profits, continues to refer clients to Digital Eye.  In all cases, Digital Eye has increased traffic and conversions generated from organic and sponsored placements on Google, Yahoo! and MSN.