HOW TO: Build A Twitter Strategy for Your Business
Megan Berry is Marketing Manager for Klout, the standard for online influence. She also blogs at The Huffington Post and Brazen Careerist. You can follow her on Twitter at @meganberry. You know your business can’t just wing it on Twitter, you need a strategy. But how do you get there? A lot of social media advice revolves around confusing, high-concept buzzwords: There are only so many...
Read MoreHOW TO: Integrate Facebook, Twitter and Buzz into Your Gmail
GMAIL USERS: We hope you’ll join the discussion over on Mashable’s Google Buzz account. With more than 9 million posts and comments in two days, Google Buzz has stormed the web like a swarm of locusts. An array of strong features, integration with Gmail and lots of press have turned Buzz into an overnight phenomenon. If you’re like a lot of us, you’ve suddenly found yourself using...
Read MoreHow to Encourage People to Fan Your Facebook Page
Like with many things in life, you can get people to do things that you want them to by offering an incentive. Any parent knows how to use positive reinforcement with their children – “once you finish your homework, you can watch a show on television”. And the same works when you want to get more fans on your Facebook page – offer the visitor a deal or some content that is only available...
Read MoreHow to Remove a Facebook Application from your News Feed
As much as I love my facebook friends there are some applications that I don’t want or need to see clogging up my news feed. The application can be removed from the news feed, although it isn’t obvious, and you won’t have to de-friend your first boyfriend. For this example, let’s use … hmm … I don’t know … how about Mafia Wars? While I am thrilled that so many people enjoy...
Read MoreHow to Add a Custom Tab to a Facebook Fan Page
People often ask how to rename the page tabs on their facebook fan pages. Unfortunately, this functionality does not currently work. Facebook used to have this feature but it hasn’t worked since the last update. You can, however, use the fbml application to create a custom box that is used as a tab. The tab will be whatever you name it, such as Welcome or Services, and that tab will contain...
Read MoreHOW TO: Become an Expert in Your Industry
Today it seems that no matter what industry you’re in, your competition is stronger than ever. How do you stand out and get that sale when people aren’t as loyal to brands as they used to be? How do you get their attention in an ever growing sea of noise when they’re so often swayed by price rather than quality? One answer is to become recognized as an expert in your industry,...
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