The Importance of Real-Time
by admin on Dec.29, 2009, under Google, Twitter, social media
The momentum, was too strong. Real-time search — and Google’s (Google) inability to beatTwitter at it — became a huge trend in 2009. Everyone wanted a piece of it, and Twitter had the goods. When you want to find out what’s happening right now, this very minute, Twitter’s search trumped Google, and Google had no choice but to react. Luckily for Twitter, the reaction came right on time. Both Bing (Bing) and Google signed a deal with Twitter to incorporate real-time results from Twitter into web searches, just as Twitter’s flat traffic figures became impossible to hide. The effect of this deal is still unknown, but when Google sends you traffic, you can bet it’s going to be noticeable.
Twitter’s future is still uncertain. We still don’t know the overall business plan beyond a few hints at at least some current revenue, and we still don’t know if the service’s huge popularity boom in 2009 was just a passing fad. One thing is certain, though: The Google deal was the adrenaline injection Twitter needed. If Twitter is really destined to become the world’s new SMS, 2010 is the time to do it, and we’re happy to be along for the ride.
Full Specs of the NexusOne Revealed
by admin on Dec.28, 2009, under Google, New Technology, iphone, nexus one
Details we’ve all been waiting for… the Google Nexus One phone. We posted a Nexus One Android 2.1 walkthrough video earlier this month and today Engadget has managed to score a full spec sheet for the phone, as well as some details about its release date.
According to Engadget’s source, the phone will initially be available by “invitation only.” It looks like Google will be deciding who gets invites (hey, Google, call me), but the specifications also indicate that T-Mobile will be able to sell the phone directly to the customers in the future.
The Breakdown
Here are some highlights from the screenshots that Engadget posted:
- 512MB RAM, 512MB ROM, included 4GB microSD card, expandable to 32GB
- 5 megapixel camera with LED flash and mechanical autofocus
- 3.7″ WVGA AMOLED screen — in other words, as big as the Droid and brighter
- Worldwide GSM/EDGE, but 3G only on T-Mobile in the US (supports 2100, 1700 and 900 frequencies, meaning Europe should be covered)
- 1GHz Qualcomm chip — if accurate, that would make the Nexus One one of the fastest — if not the fastest — smartphones on the market.
- Wi-Fi A/B//G/N
- GPS
- Accelerometer
The specs look solid, the phone matches or beats every competing Android phone on the market (aside from having no physical keyboard) and also compares quite favorably to the iPhone (faster processor, nicer screen, wireless-N).
The only caveat for potential U.S. buyers is that, barring some sort of firmware upgrade (assuming the 1900 band is just disabled), this phone will only work in 3G in T-Mobile’s network. If you live in a large city, that might not be a problem, but T-Mobile does have the smallest 3G footprint of any of the major U.S. wireless carriers.
For international users, this is really enticing, because the phone should be compatible with all UMTS bands in Europe, Asia, South America and Australia/New Zealand.
Now all we need is a solid release date and a price. My friends are ready to buy this sight-unseen. What about you? android, Google, nexus oneWhat do you think of the Nexus One?
HOW TO: Setup Free Email Newsletter Through Google’s Feedburner
by admin on Dec.23, 2009, under Blogs, Google, How To:
Google’s Feedburner allows you to set up free email updates based on your RSS feed. Here’s an easy tutorial on how to set it up.
Burn Your Feeds
You first need to head over to Feedburner to claim your blog’s RSS feed. Log in with your Google account and enter the URL of your feed into the “Burn a feed right this instant” box:
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Click next and you’ll be asked to choose a title and address – the defaults are usually fine. Follow the rest of the instructions through and you should arrive at the Feed Management page.
Enable Email Subscriptions
Hit the “Publicize” tab and select “Email Subscriptions” from the left hand side.
Click “Activate” to enable the feature.
Customisation
In the left hand navigation you should now see four more options below “Email Subscriptions”.
“Communications Preferences” allows you to change the from address and subject/body of the confirmation email your readers will receive on subscription.
“Email Branding” lets you edit your email’s subject, fonts, colors, and allows you to add a logo.
At this stage it may be wise to edit the subscription email and subjects so that the tone is consistent with your blog. The applies to fonts and colours too – leaving the email as it came out of the box looks dull and lazy.
Finally the “Delivery Options” page lets you customise the time zone and delivery window. Ensure that the time zone matches that of the geographic location of the majority of your readers (check this in Google Analytics) and think about the best time of day for your email to go out. The nature of your content may dictate this, but generally just before lunch is a good shout.
Add to your Blog
Go to the “Subscription Management” page to get the code to add a means of subscription to your blog. The Subscription Form Code adds a form like this:
The Subscription Link Code adds a straight link. There are also widgets available for TypePad and Blogger.
Simple!

Nexus One (Google Phone) Finally Caught on Video
by admin on Dec.15, 2009, under Google, New Technology
Could the Google phone be the death of the newly released Android?? The HTC-built device called the Nexus One was handed out to Google employees last week in the “mobile lab”. The rumor is that these phones would be sold unlocked directly to consumers.
The million dollar question is: How would Google bring an unlocked phone to market? There are really only three ways to sell phones.
1. License spectrum from a carrier and become a mobile virtual network operator or MVNO — a business model that time has proven to be a failure.
2. Of course, is to partner with carriers and offer phones at discounted prices through carrier subsidies, which is more or less the case with every successful device on the US market today.
3. Sell unlocked devices at full retail price that can be used by consumers on the network of the their choice. This is allegedly the model Google will be using to sell the Nexus One.
Stay tuned… we’ll see when and if the phone comes out to the market anytime soon.
Google Analytics Adds Goodies for Data Geeks
by admin on Dec.03, 2009, under Google, New Technology, Press Release
On the consumer side of things, Google has just released a bevy of new features like Google Goggles and real-time search. But the search giant hasn’t forgotten about its business users. For you they offer up a holiday present.
Now Google Analytics users can add annotations to dates in order to better document spikes in traffic, use custom variables in advanced segments and view them in custom reports, and even use a super simple analytics tracking code wizard for setting up specialized situations.
Google also took to their Analytics blog to announce that a new version of the Analytics API is coming soon and will support advanced segmentation.
Annotate Your Graphs
The majority of Google Analytics users will get the most value out of annotations, especially since the notes can be used to designate why there were peaks or dips in traffic, campaign launches and other information to help team members process traffic data.
To use the annotations, simply click the tab below the date on the graph. The tab will expand to include a date field and text entry box for your note, which will be attributed to you once you save. You can also save your note as private or edit previous annotations.
As the post points out, the use cases for annotations are manifold:
“Annotations can become your central repository, or logbook, for all online marketing and website design actions within your business. So even if you have multiple marketing teams, agencies, or webmasters, or if you have employee churn or other disruptions, you can always see which events may have caused conversions to increase or decrease.”
Go Custom: Advanced Tools for Tracking
If slicing and dicing data is your thing, the refreshed Google Analytics also offers up custom variables in advanced segments plus specialized variables in custom reports. This means that “if you’ve created a Custom Variable such as ‘Logged-In Member,’ you can also create an advanced segment based on that variable and see it across all of your reports.”

Should comprehensive traffic tracking be more your style, look no further than the new tracking code set-up wizard. The wizard will automatically generate the right tracking code for your site profiles, so you can more easily track cross-domains, multiple sub-domains, mobile sites and the like.
On the whole, the new Google Analytics features are perfect for data-crunchers and Web site admins looking to better understand their site metrics.
Google Android Smashes Apple iPhone in Mashable Reader Vote
by admin on Nov.20, 2009, under Google
We’ve been matching up popular web services, applications and mobile apps against each other in heated one-on-one battles here in our weekly Faceoff Series. Last week Microsoft Office bested Google Docs in a head to head race for the title of office suite champion.
This week we turned our attention to a rather timely battle being waged on the mobile front, between Apple’s still wildly-selling iPhone platform and Google’s slower to boil Android mobile operating system. Apparently the latter has been gaining some ground, resulting in our first unexpected upset victory in the Faceoff series.
… Google Android is the winning platform by a more than 2:1 margin. Out of 5045 total votes, Android walked away with 3323 of them or 66%, while the iPhone platform only netted 1494 or 30%. The tie vote included 228 or 5% who just couldn’t choose between them. Many people cited the openness of the platform and third-party development process as well as Android’s versatility, being able to be put to use not just on phones but also netbooks, tablet devices, eReaders and more.
Still, given the popularity of the iPhone we were a little surprised by these results. Are you? Let us know in the comments.

Web Faceoff: Overall Results
Week 1:
- Mozilla Firefox vs. Google Chrome
- WINNER: Firefox , 4600 votes (Chrome: 3310 votes, Tie: 911 votes)
Week 2:
- Tumblr vs. Posterous
- WINNER: Tumblr, 1809 votes (Posterous: 1496 votes, Tie: 256 votes)
Week 3:
- Pandora vs. Last.fm
- WINNER: Last.fm, 1187 votes (Pandora: 1156 votes, Tie: 122 votes)
Week 4:
- Twitter vs. Facebook
- WINNER: Facebook, 2484 votes (Twitter: 2061 votes, Tie: 588 votes)
Week 5:
- WordPress vs. Typepad
- WINNER: WordPress, 2714 votes (Typepad: 267 votes, Tie: 357 votes)
Week 6:
- Windows 7 vs. Snow Leopard
- WINNER: Windows 7, 3632 votes (Snow Leopard: 3278 votes, Tie: 121 votes)
Week 7:
- TweetDeck vs. Seesmic Desktop
- WINNER: TweetDeck, 3294 votes (Seesmic Desktop: 1055 votes, Tie: 260 votes)
Week 8:
- Microsoft Office vs. Google Docs
- WINNER: Microsoft Office, 1365 votes (Google Docs: 994 votes, Tie: 315 votes)
Week 9:
- Apple iPhone vs. Google Android
- WINNER: Google Android, 3323 votes (Apple iPhone: 1494 votes, Tie: 228 votes)
HUGE: Microsoft Inks Deals With Twitter and Facebook to Put Status Updates in Bing
by admin on Oct.29, 2009, under Blogs, Google
Microsoft’s latest effort to gain relevance in the search wars is about to get a whole lot more interesting.
According to All Things Digital, the company is set to announce deals with both Twitter and Facebook to integrate status updates into its Bing search engine.
Details are expected to be announced later today at the Web 2.0 Summit, but the stage has been building for this for some time. Microsoft invested $240 million in Facebook back in 2007, and has since signed search and advertising deals with the social network.
Meanwhile, Twitter has been known to be exploring search partnerships for at least the past month, though it’s long been suspected that the company would eventually eye significant revenue in this space. Although Twitter has been said to be willing to offer a full stream of tweets to search providers on a non-exclusive basis, it would appear that Microsoft has beaten Google to the punch in making it happen.
In All Things Digital’s latest report, both of the leading social sites are said to be talking to Google, so Bing’s advantage may be short lived, though it will be “weeks, if not months” until we see any actual integration go live.
More to come …
Google Social Search Goes Live
by admin on Oct.26, 2009, under Google, wordpress
Last week launched the social revolution for search. Microsoft’s Bing fired the first shot by announcing search deals with Twitter and Facebook and, at the Web 2.0 Summit, launching its Twitter integration. Google fired back almost immediately though, completing its own deal with Twitter and, perhaps more importantly, announcing a new feature: Social Search.
Social search, demoed at the Web 2.0 Summit by Google’s VP of Search Marissa Mayer, combines results from your friend’s blogs, Flickr, Twitter, FriendFeed and a wide variety of other social media sites (so long as your friends have connected their social accounts to their Google with Google’s regular search results. The feature will go live this afternoon, and can be found within Google Labs.
The experimental feature, once activated, will display relevant search results from your social circle at the bottom of the search results page. This could be travel photos from your friends, a recent blog post, a set of status updates, or other information Google pulls.
For now, the feature is opt-in, only affects certain searches, and appear at the bottom of the search results page. However, we won’t be surprised if Social Search results start blending into regular search higher up the page. After all, your social circle is often far more relevant than even the top Wikipedia article on a subject. Google seems to betting on it in a big way.
Here’s a demo of social search from Google:



