How To Get the Best Social Media Followers — Quality Wins Over Quantity
A common mindset associated with social media: ‘the more friends you have, the higher your status.’ Numbers can show how influential you are on the web (klout score) but numbers aren’t everything. Sure, your company page may have thousands of fans—but what if they’re only there for a quick promotion just to jump ship afterwards? This is every brand’s worst nightmare: an...
Read MoreSEO Steve Launches Blog Marketing Toolkit
Last Thursday, our great friend and colleague Steve Wiideman, SEO Expert, has announced the launch of his new project — Blog Marketing Toolkit. With the promise of “turbo-charging” your marketing, Steve provides an invaluable education for members, including tutorials on SEO, pay-per-click advertising, video marketing, social media marketing, email marketing, WordPress—a handful...
Read MoreThe ROI of Social Media Marketing: More than Dollars and Cents
Augie Ray is a Senior Analyst at Forrester Research. He is a leading expert on Social Computing and social media marketing. Brands are making plenty of money in social media: Dell Outlet’s Twitter account has generated millions for Dell, the Intel Channel Voice community has decreased costs by eliminating the need for expensive in-person events, and P&G used media mix modeling to...
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