It all Began With a Snap We've all seen the astounding success that Snapchat has had from their upstart to all the updated features we've come to know and expect today. In fact Instagram was so impressed that they rolled out their own version called Instagram Stories. When they first...Read More >>
What gets played by 93 million people (mostly adults) every day and has an estimated net worth of $7.1 billion? If you answered "Candy Crush Saga," you are the lucky winner....sort of. According to Time magazine, the simple app-based game is so addictive people have forgotten to pick up...Read More >>
Developing a marketing campaign today simply must include mobile - it is no longer an optional add-on but an essential requirement. From the ever-shifting sands of Google's mysterious algorithm to the well-documented migration of customers away from laptops and towards smaller-screen devices, there...Read More >>
Facebook is still the reigning champ of social media, with more active users and daily activity than any other social media platform. This is good news in the sense that the folks you want to attract to your own Facebook page are probably already on Facebook even as we speak. The bad news is that...Read More >>
Wouldn't it be nice if Facebook's paid-advertisement traffic to your business page could lead more directly to sales? Now it can. On September 16, 2015, Shopify announced their new partnership with Facebook to create a new "Shop" section on Facebook Pages that's directly on your business page...Read More >>
On August 5, 2015, Facebook launched a new feature called "pages messaging." This special feature for Facebook business pages now allows anyone to send private messages directly to a company through the company's Facebook advertisements that appear on the news feed, making these online promotions...Read More >>
You understand how money or any other item of value works—the greater the quantity of the item, the less it’s worth. It’s the same with your online real estate. When the web was new, having a site put your business at a major advantage. Now, everyone has a website. It’s not enough to stand...Read More >>
In recent months, Facebook has implemented a number of new features to boost user engagement with businesses and brands. In early 2015, Facebook's new "Call to Action" feature debuted, boosting user engagement through simple yet persuasive new buttons. This month, Facebook unveiled another...Read More >>
Much like Google, social media networks tend to be in a constant state of evolution – and like to keep social users as well as marketers in the dark as much as possible. For example, a study released by MIT's Center for Civic Media found that 62.5 percent of users surveyed were not aware that...Read More >>
Facebook is constantly working to employ new algorithms designed to help control the kind of content its users are having to weed through on a daily basis. It might sound a bit controlling on the part of the company, but these algorithms are usually effective at helping users stay focused on what's...Read More >>
